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Multi-Cultural Educational Materials

Serving the needs of Asian, African American, Hispanic and other homebuyers and sellers, First American’s Strategic Markets group offers educational materials and services for multicultural consumers. 

Our multilingual materials are written in 11 languages: Spanish, Chinese, Vietnamese, Korean, Armenian, Hindi, Punjabi, Russian, Tagalog, Japanese and English. These supplements provide information about the real estate transaction and, specifically, the title and closing/settlement process. In addition, we offer educational tools and seminars to real estate practitioners to assist in best serving the needs of these diverse markets. Most importantly, we train and educate our employees on the provision of quality service to the multicultural consumer by teaching practical applications of cultural nuances in real estate transactions.



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Help Desk Info and Sign In FAQ's

Help Desk

Phone: 1-866-593-9069

Frequently Asked Questions

Q: I forgot my Username. What do I do?

A: Please select the "Forgot Username" link on the sign-in page or click here to have your username emailed to you.

Q: I forgot my Password. What do I do?

A: Due to security restrictions, we cannot email your password to you. Please select the "Forgot Password" on the sign-in page or click here to reset your password.

Q: How do I get a myFirstAm account?

A: To request a myFirstAm account, please select the "Sign Up" link on the sign-in page. Fill out the form and select "Register Now."
If you have a sales rep "Approval Code," enter it, then select "Register Now" to get your username and temporary password via email for instant access.
If you do not have an approval code, select the name of your First American sales representative and then click "Register Now." Your sales rep will follow up on your request.

Q: I need additional help. Who can I contact?

A: Please contact our Help Desk at 1-866-593-9069 or at

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