First Canadian Title Raises Nearly $30,000 for Cystic Fibrosis

2002 Marks Eighth Consecutive Year Company Has Participated In Toshiba “Breath of Life®” Celebrity Ski Challenge


June 10, 2002, MISSISSAUGA, Ontario

First Canadian Title and its guests raised nearly $30,000 for the Canadian Cystic Fibrosis Foundation (CCFF) at this year’s Toshiba “Breath of Life®” Celebrity Ski Challenge, a series of five ski events held during the first four months of 2002. This was the eighth consecutive year the country’s leading provider of title insurance and other real estate related products and services has participated in this fundraiser. A total of more than $340,000 was donated to the CCFF as a result of these events – the most ever in one year since the event’s inception in 1985.

The Toshiba “Breath of Life®” Challenge began 18 years ago when the nephew of former Olympic and World Cup champion skier Ken Read was diagnosed with cystic fibrosis (CF), which attacks the lungs and the digestive system. This annual event pairs corporate sponsors with Canadian sports legends for private ski clinics, a dual slalom downhill ski race and a special awards ceremony. Funds raised through team fees, donations and silent auctions are allocated to local CF chapters across the country. 

“It is the commitment of national companies like First Canadian Title that lends to the success of this annual fundraiser and to ongoing hope for the one in every 2,500 Canadian children suffering from cystic fibrosis,” said Canadian ski legend Ken Read. “First Canadian Title’s total contribution of nearly $30,000 will support medical research needed to continue searching for a cure or control for CF.”

Annually, upwards of 1,500 participants and more than 100 Olympic, World and World Cup winning sports celebrities have united with Ken Read to help bring the breath of life to thousands of children across Canada. This year, First Canadian Title participated in all five ski challenges, beginning with the one in Wentworth, Nova Scotia on January 29 and concluding with the ski event in Lake Louise, Alberta on April 21. 

It all started with just $1 in 1985. Ski legends and celebrities were invited by Ken Read to Lake Louise, Alberta (Calgary) with the hope of encouraging skiers to come and watch the racing action. A donation of $1 from each lift ticket sold at Lake Louise was given to the CCFF. Since then, over $2.8 million has been raised.

Cystic Fibrosis is one of the most deadly inherited diseases affecting Canadian children and young adults. With developments in research and treatment in Canada, the median age of survival has increased from four years in 1960, to over 35 years today for sufferers of CF. (See news release at http://www.cysticfibrosis.ca/news.asp?id=70).

First Canadian Title (www.firstcanadiantitle.com) pioneered the concept of title insurance in Canada in 1991. Last year alone, First Canadian Title issued more than 260,000 title insurance policies. First Canadian Title’s responsive underwriting skills and unparalleled experience in handling and resolving claims set it apart from its competitors. The Company offers customers a number of valuable products and services including title insurance for both residential and commercial transactions, residential refinance programs for lenders, home closing services and real estate tax services. Based in Mississauga, with offices throughout Canada, First Canadian Title is the registered business name of First American Title Insurance Company’s Canadian operations. All title insurance policies are underwritten and issued by First American Title Insurance Company.

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