First American Announces Distribution Agreement With HP
—New Software for Real Estate Professionals Adds Value for First American Customers—
August 6, 2003, SANTA ANA, Calif.
First American Residential Group, Inc., a member of The First American Corporation (NYSE: FAF) family of companies, today announced that it has entered into a distribution agreement with HP for its Real Estate Document Assistant (REDA) software for real estate professionals. Under the terms of the agreement, First American Title Insurance Company, the largest subsidiary of The First American Corporation and one of the largest title insurers in the nation, will distribute and install an initial order of 45,000 copies of the software to real estate agents across the country.
“First American is pleased to serve as a distribution and installation arm of HP for this software, as it allows us to provide additional value to our customers,” said Stephen C. Roney, president and chief executive officer of First American Residential Group. “HP’s REDA software gives real estate professionals a powerful tool for enhancing the look and feel of their documents. We are glad to be working with HP to offer this product to our customers nationwide.”
REDA was designed specifically for real estate professionals to help them create personalized and professional marketing materials in minutes, at a fraction of the cost of utilizing outside sources. HP designed the software in collaboration with real estate experts who know what agents want and need when creating marketing materials. Users can choose from more than 200 templates to create their own professional-quality letterhead, brochures, newsletters, flyers, post cards, envelopes, labels and fax cover sheets.
“This agreement underscores HP's leadership in imaging and printing, which is helping us drive our full portfolio of products and solutions into key small and medium business industries such as real estate,” said Robyn West, vice president of small and medium business, Americas, HP. “We are creating innovative and relevant hardware and software solutions that help small and medium businesses get more value from their technology investments, and we look forward to working with First American Residential Group to deliver REDA software to help busy real estate professionals run their businesses more efficiently and productively.”
For more information about HP’s REDA software, visit:
First American Residential Group provides service, technology, outsourcing, and product solutions to members of the real estate and relocation industries. The company offers integrated solutions to real estate brokers and agents that streamline the listing and closing process and lead to increased efficiency and profitability. First American Residential Group's technology platforms and product solutions have been built specifically to meet today's ever-changing real estate transaction management needs.
First American Title Insurance Company, the largest subsidiary of The First American Corporation (NYSE: FAF), traces its history to 1889. One of the largest title insurers in the nation, the company offers title services through nearly 1,200 offices and an extensive network of agents throughout the United States and abroad. The company has its headquarters in Santa Ana, Calif. Information about The First American Corporation’s subsidiaries and an archive of its press releases can be found on the Internet at www.firstam.com.
The First American Corporation is a Fortune 500 company that traces its history to 1889. As the nation’s leading diversified provider of business information, the company supplies businesses and consumers with information resources in connection with the major economic events of people’s lives, such as getting a job; renting an apartment; buying a car, house, boat or airplane; securing a mortgage; opening or buying a business; and planning for retirement. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within seven primary business segments including: Title Insurance and Services, Specialty Insurance, Trust and Other Services, Mortgage Information, Property Information, Credit Information and Screening Information. With revenues of $4.70 billion in 2002, First American has nearly 25,000 employees in approximately 1,400 offices throughout the United States and abroad. More information about the company and an archive of its press releases can be found at www.firstam.com.