First American Teams With Bay Area Habitat for Humanity Affiliates

—$100,000 Donation Will Help Fund Several Area Home Builds—

October 5, 2004, SAN MATEO, Calif.

The First American Corporation (NYSE: FAF), the nation’s largest data provider, and San Francisco Bay Area Habitat for Humanity affiliates, represented by Peninsula Habitat for Humanity, today announced a new partnership under which First American will donate $100,000 to support the construction of new Habitat houses.  The donation, which was presented today at a meeting of the San Mateo County Association of REALTORS®, is part of a corporate giving program First American has implemented in connection with its Emerging Markets Initiative, a comprehensive effort to increase homeownership opportunities for minority and low- to moderate-income families.   

Working with San Mateo County-based Peninsula Habitat and four other Northern California Habitat affiliates—East Bay, Mt. Diablo, Silicon Valley and San Francisco—First American will participate in the construction of affordable housing in Oakland, San Francisco, San Jose, Daly City and Oakley, Calif.  First American’s effort is part of an extensive MAKE it REAL campaign by Peninsula Habitat to build 22 new homes that will help hard-working families with low-incomes achieve the dream of homeownership.

“First-time homeownership enables working parents to break the cycle of poverty and focus on brighter educational and career opportunities for themselves and their children,” said June LaBarre, corporate gifts/grants officer for Peninsula Habitat for Humanity.  “Building houses builds families and communities at the same time.  We are proud to welcome First American as our newest corporate partner.”

First American’s commitment to Habitat for Humanity is part of a comprehensive initiative announced in October 2003 to expand homeownership opportunities for low- to moderate-income families and stimulate home buying in traditionally under-served Latino, African-American and Asian/Pacific Islander communities.  The initiative combines targeted philanthropic giving with bundled and discounted settlement services, alternative credit-screening products and for-profit community investment—all aimed at increasing homeownership among low- to moderate-income and minority families.  The five-year, multimillion dollar program, which is endorsed by The Greenlining Institute, a multi-ethnic coalition that promotes homeownership and inner-city economic development, was received positively at its introduction by representatives from Fannie Mae, the National Association of Real Estate Brokers, the National Association of Hispanic Real Estate Professionals and the Asian Real Estate Association of America.

“Strategic partnerships are the key to influencing real change in the communities we serve,” said Landon V. Taylor, vice president of market development for The First American Corporation.  “We are honored to partner with Bay Area Habitat for Humanity affiliates and help make the stability and financial independence provided by homeownership available to deserving families.”

The First American Corporation is a Fortune 500 company that traces its history to 1889. As the nation’s largest data provider, the company supplies businesses and consumers with information resources in connection with the major economic events of people’s lives, such as getting a job; renting an apartment; buying a car, house, boat or airplane; securing a mortgage; opening or buying a business; and planning for retirement. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within six primary business segments, including: Title Insurance and Services, Specialty Insurance, Mortgage Information, Property Information, Credit Information and Screening Information. With revenues of $6.21 billion in 2003, First American has 29,000 employees in approximately 1,800 offices throughout the United States and abroad. More information about the company and an archive of its press releases can be found at  

Peninsula Habitat for Humanity ( is one of more than two thousand affiliates of Habitat for Humanity International, a Christian organization. Peninsula Habitat unites with families and volunteers to build quality, affordable, ownership housing, to end poverty housing and to build community. Irrespective of faith or ethnicity, all donors, family partners, Habitat staff and board members are invited and welcome to actively participate in the work of building lives and community through building houses.


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