MarketLinx Announces Second Phase of Customer Satisfaction Initiative


September 7, 2004, KNOXVILLE, Tenn.

MarketLinx Solutions™, a member of The First American Corporation (NYSE: FAF) family of companies and the leading provider of browser-based multiple listing service (MLS) systems to the residential real estate industry, today announced that it has entered the second phase of its Customer Satisfaction Initiative.  After completion of Phase I, which was launched in August 2004 and successfully created customer care teams within the company, MarketLinx now moves into this second phase, which will include a personal visit survey for each customer and a results analysis.  MarketLinx also announced the development of an ongoing satisfaction measurement methodology designed to keep MarketLinx management directly connected with the customers and apprised of the service being delivered.  

 “Since the implementation of our first MLS system in 1997, MarketLinx has been dedicated to putting customers first,” said Doyal Hodge, president and chief executive officer of MarketLinx.  “The first phase our Customer Satisfaction Initiative has been met with resounding approval from our customers.  This additional effort, and the ongoing measurement of satisfaction levels, enables us to keep in touch with the fast-growing organizations we serve and ensures that we can attain the highest levels of customer satisfaction in our industry.”

MarketLinx’s Customer Satisfaction Initiative is in concert with The First American Corporation’s legendary dedication to customer satisfaction.  Since 1889, First American and its affiliated companies have worked to create close relationships with their customers and have championed enterprise-wide excellence and integrity as core business principles.  First American is consistently recognized as one of FORTUNE magazine’s Most Admired Companies in its annual rankings.

The real estate consulting firm Innovative Solutions has been chosen to conduct customer satisfaction surveys on behalf of MarketLinx and assist in the development of the ongoing satisfaction measurement methodology. Innovative Solutions’ chief executive officer, Jim Sherry, will lead this initiative.  

“We felt it necessary to have an objective third party conduct this effort,” noted Thad Shows, MarketLinx’s vice president of software development.  “Jim Sherry’s market knowledge and reputation will go a long way in helping us create a successful outcome.”

Current customers will be contacted by MarketLinx representatives with more information about the Customer Satisfaction Initiative.  Prospective customers can learn more about MarketLinx services and products by contacting Jim Ross, national sales director, at (276) 629-7604.  

About MarketLinx  
MarketLinx began operating as a privately held company in 1996 and was acquired by The First American Corporation in September 2003.  Headquartered in KnoxvilleTenn., MarketLinx employs more than 120 people.  MarketLinx currently provides MLS services to over 310,000 Realtors in 20 states.  Its TEMPO™ MLS system is used by more major MLSs than any other browser-based software system, supporting MLSs ranging in size from 1,000 to more than 28,000 subscribers including Realtors in such notable cities as HoustonAtlantaPhoenixMemphisDallas and San Diego. More information on MarketLinx can be found at www.marketlinx.com.

About First American
The First American Corporation is a Fortune 500 company that traces its history to 1889. As the nation’s largest data provider, the company supplies businesses and consumers with information resources in connection with the major economic events of people’s lives, such as getting a job; renting an apartment; buying a car, house, boat or airplane; securing a mortgage; opening or buying a business; and planning for retirement. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within six primary business segments, including: Title Insurance and Services, Specialty Insurance, Mortgage Information, Property Information, Credit Information and Screening Information. With revenues of $6.21 billion in 2003, First American has 29,000 employees in approximately 1,800 offices throughout the United States and abroad. More information about the company and an archive of its press releases can be found at www.firstam.com.

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