First American Title Extends Diversity Marketing Program to Solano County

—Specialized Services for Latino Homebuyers Now Available in 10 Bay Area Communities—


February 18, 2005, SANTA ANA, Calif.

First American Title Insurance Company today announced the expansion of its Bay Area Diversity Marketing Program to Solano CountyCalif.  The program, which has already taken root in the Northern California communities of San Francisco, San Jose, San Mateo, Santa Rosa, Brentwood, Castro Valley, Salinas, Watsonville and Campbell, is designed to address the needs of Latino homebuyers by helping real estate practitioners better serve the Hispanic market.  As part of its Solano County kick-off, First American’s Fairfield office will host a seminar and reception for real estate agents and mortgage lenders entitled: “Understanding the Latino Homebuyer.”  The event will take place on Tuesday, Feb. 22, from 3 p.m. – 5 p.m. at the Hilton Garden Inn, 2200 Gateway Ct., in Fairfield. During the reception, the National Association of Hispanic Real Estate Professionals (NAHREP) will announce the formation of its new local chapter for Solano County.

Launched in late 2003, the Bay Area Diversity Marketing Program is comprised of consumer-focused outreach and educational events, specialized programs for real estate professionals and the hiring and training of key First American staff to better service ethnically diverse communities.  The first of its kind in the title insurance industry, the program was initially implemented to address the Latino market and later expanded to reach out to Asian-American homebuyers.

“Our goal is to help all Americans realize the dream of homeownership,” said Pablo J. Wong, director of diversity marketing for First American Title’s Bay Area region.  “Working alongside our real estate industry partners, First American is reaching out to historically under-served minority families and potentially helping to create tens of thousands of new homeowners.  This is a tremendous opportunity to help strengthen our communities and to establish First American as the company of choice among Latino homebuyers.” 

According to the U.S. Census Bureau, Latino homeownership in the Bay Area is growing at nearly twice the rate of non-Latinos. The 1.4 million Latino residents in the Bay Area represent 21 percent of the total local population, and are expected to generate more than 30,000 property transactions in 2005.  

The Bay Area Diversity Marketing Program operates in conjunction with The First American Corporation’s broader Emerging Markets Initiative, a corporate-wide commitment launched in 2003 to help close the existing homeownership gap between minority and non-minority families.  Endorsed by The Greenlining Institute, a multiethnic coalition that promotes homeownership and inner-city economic development, First American’s diversity programs work in partnership with NAHREP, the Asian Real Estate Association of America (AAREA), the Chinese Real Estate Association of America (CREAA), the Filipino American Real Estate Professional Association (FAREPA), the California Association of Real Estate Brokers (CAREB), the Hispanic Association of Realtors and Affiliates (HARA) and the Council of Indian American Real Estate Brokers (COIAR).

First American Title Insurance Company, the largest subsidiary of The First American Corporation (NYSE: FAF), traces its history to 1889. One of the largest title insurers in the nation, the company offers title services through nearly 1,500 offices and an extensive network of agents throughout the United States and abroad. The company has its headquarters in Santa Ana, Calif. Information about The First American Corporation’s subsidiaries and an archive of its press releases can be found on the Internet at www.firstam.com.

 

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