First American Title Launches Diversity Program in Houston
—Panel Discussion to Feature Houston Real Estate Industry’sMost Influential Emerging Market Leaders—
September 28, 2005, SANTA ANA, Calif.
First American Title Insurance Company today announced the launch of a new diversity marketing program in
To kickoff the campaign, First American’s Houston office will host a panel discussion on the state of Houston’s housing market and economy, featuring several of the area’s most influential real estate industry leaders, including: Kenneth Li, past president of the Asian American Real Estate Association; Ed Gonzales, president of the Real Estate Association of Latinos; Olga Garza, president of the Houston chapter of the National Association of Hispanic Real Estate Professionals; Bryther Copes, president of the Houston Real Estate Association; economist Mike Inselmann, co-founder/president of Metrostudy; and Jeff Smith, executive director of the Houston Housing and Finance Corporation.
The event, intended for real estate agents and mortgage lenders, will take place on Tuesday, Oct. 4 from at the
The Houston kickoff marks the extension of First American’s Emerging Markets Program—a comprehensive plan helping to increase home sales to Hispanic, African-American, Asian-American and other traditionally under-served consumer segments—into Texas. The program has been highly successful in
According to the U.S. Census, Hispanics, African-Americans and Asian-Americans are the fastest growing segment of homebuyers in the nation. First American has set the goal of becoming the leading provider of title insurance and real estate information services to this growth segment.
“Homeownership is a first step toward true financial security and wealth-building for most Americans, but in many minority communities, common barriers—such as financial literacy and credit issues—often make homeownership seem unattainable” said Jessica S. Verduzco, regional director of Emerging Markets for First American Title Insurance Company. “Working alongside our industry partners, we hope to help create thousands of new homeowners in the
First American Title Insurance Company, the largest subsidiary of The First American Corporation (NYSE: FAF), traces its history to 1889. One of the largest title insurers in the nation, the company offers title services through nearly 1,700 offices and an extensive network of agents throughout the United States and abroad. The company has its headquarters in