Lawrence A. Fried Named Director of Operations and Finance


November 8, 2005, SANTA ANA, Calif.

The First American Corporation (NYSE: FAF), the nation’s largest data provider, today announced that Lawrence A. Fried has joined the company as director of operations and finance for First American’s Emerging Markets Program. In this new position, Fried will be responsible for the execution of several of the company’s key business strategies designed to increase First American’s market share in the rapidly growing minority, new immigrant and low-to-moderate income homebuying and mortgage financing segments.  

“Larry is a seasoned veteran with a proven track record of successfully driving innovative business models from the research and development stage through the final market adoption phase,” said Landon V. Taylor, vice president of market development for The First American Corporation. “His strong combination of leadership and analytical skills will be instrumental in helping shape and execute our emerging markets strategy.” 

First American’s Emerging Markets Program, launched in October 2003, promotes the increase of home sales to Latinos, African Americans, Asian Americans and other traditionally underserved consumer segments. The program combines innovative product development with multicultural sales and marketing strategies, strategic industry alliances, philanthropic giving and investment, and an increased commitment to management and workforce diversity at First American. 

Fried comes to First American following two years as chief operating officer for RightNow Business Development Systems in Walnut Creek, Calif. His background also includes positions with several real estate and technology companies, including Peracon, E-Loan, iOwn and Cambridge Technology Partners. He also spent three years as an engineer with Mobil Oil.

Fried earned a bachelor’s degree in civil engineering from the University of California, Berkeley and an MBA from the university’s Haas School of Business. He is also a licensed California real estate broker.

Currently a resident of San Francisco, Fried is treasurer and chairman of the Finance & Investment Committee of the Louis August Jonas Foundation, a group committed to developing teens’ leadership skills and diversity awareness through residential summer camp programs.

The First American Corporation (NYSE: FAF), a FORTUNE 500® company that traces its history to 1889, is the nation’s largest data provider. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within six primary business segments, including: Title Insurance and Services, Specialty Insurance, Mortgage Information, Property Information, Credit Information and Screening Information. With revenues of $6.72 billion in 2004, First American has approximately 2,000 offices throughout the United States and abroad. More information about the company and an archive of its press releases can be found at www.firstam.com.

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