Lydiana Navarro Named Director of Emerging Markets for First American Title
August 8, 2005, SANTA ANA, Calif.
First American Title Insurance Company today announced that Lydiana Navarro has been named director of emerging markets for the
Latinos, African Americans and Asian Americans are the fastest growing segment of homebuyers in the country. First American has set a goal to be the leading provider of title and real estate information services to this growth segment.
Navarro comes to the emerging markets team from First American’s Credit Information Group where she had served as business development manager for First American CREDCO since June 2004. Her extensive background in the consumer information industry also includes a post as senior marketing manager for Experian, as well as several positions in national accounts and sales with TransUnion.
“Lydiana’s considerable expertise in consultative sales, new business development, relationship management and channel marketing will prove invaluable as we implement the emerging markets strategies for our region,” said Robert Schott, regional vice president for First American Title’s Southern California region. “We are pleased to welcome her to our team.”
A graduate of Mount Saint Mary’s College in
First American’s Emerging Markets Program, launched in October 2003, promotes the increase of home sales to Latinos, African Americans, Asian Americans and other traditionally underserved consumer segments. The program combines innovative product development with multicultural sales and marketing strategies, strategic industry alliances, philanthropic giving and investment, and an increased commitment to management and workforce diversity at First American.
First American Title Insurance Company, the largest subsidiary of The First American Corporation (NYSE: FAF), traces its history to 1889. One of the largest title insurers in the nation, the company offers title services through more than 1,700 offices and an extensive network of agents throughout the United States and abroad. The company has its headquarters in