MarketLinx Helps Realtors Comply With Anti-Spam Laws

—Recent Enhancement Protects Users From Email Violations and Potential Fines—


July 26, 2005, SANTA ANA, Calif.

MarketLinx Solutions, a division of First American Residential Group and a member of The First American Corporation (NYSE: FAF) family of companies, today announced the addition of a new “opt-out” feature to the company’s industry-leading, Web-based multiple listing service (MLS) platform.  The opt-out feature was recently added to the robust Listing Email package within the MarketLinx TEMPO™ system to protect REALTORS® from inadvertently violating federal anti-spam laws. 

The TEMPO Listing Email package enables users to send listings from any search result, facilitating instant notification of available properties to potential customers.  In keeping with federally mandated anti-spam laws requiring opt-outs for unsolicited emails, each message contains a link to an opt-out form, enabling recipients to request exclusion from future email solicitations. This important feature ensures that TEMPO users cannot inadvertently send emails without the opt-out, protecting them from potential fines of up to $11,000 resulting from violations of the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act).

“Technology and service are the key differentiating factors among the major MLS service providers,” said Doyal Hodge, president of MarketLinx Solutions. “We are consistently improving our systems to create new levels of service and efficiency for our customers.”

The opt-out feature was first installed for the Pinellas REALTOR® Organization and West Pascow Association of REALTORS® in west central Florida and is currently being scheduled for implementation throughout the MarketLinx customer base.   

About MarketLinx Solutions
A division of First American Residential Group, MarketLinx began operating as a privately held company in 1996 and was acquired by The First American Corporation in September 2003. Headquartered in Knoxville, Tenn., MarketLinx employs more than 140 people and currently provides MLS services to over 285,000 Realtors in 20 states. The company’s TEMPO MLS system is used by more major MLSs than any other browser-based software system, supporting MLSs ranging in size from 1,000 to more than 30,000 subscribers, including REALTORS® in such key markets as Houston, Atlanta, Phoenix, Memphis, Dallas and San Diego. More information on MarketLinx can be found at www.marketlinx.com.

About The First American Corporation
The First American Corporation (NYSE: FAF), a Fortune 500 company that traces its history to 1889, is the nation’s largest data provider. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within six primary business segments, including: Title Insurance and Services, Specialty Insurance, Mortgage Information, Property Information, Credit Information and Screening Information. With revenues of $6.72 billion in 2004, First American has 31,000 employees in approximately 2,000 offices throughout the United States and abroad. More information about the company and an archive of its press releases can be found at www.firstam.com.

 

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