Wells Fargo Joins First American in Sponsoring the MSN Latino Personal Finance Center
—Adds Well Fargo’s Hands on Banking® Financial Literacy Content to Leading Spanish-Language Online Information Portal—
July 31, 2006, SANTA ANA, Calif., and SAN FRANCISCO
The First American Corporation (NYSE: FAF) and Wells Fargo & Company (NYSE: WFC), today announced that Wells Fargo will join First American in sponsoring MSN Latino Finanzas, the personal finance channel on the MSN Latino Web site offering Spanish-language financial education and planning resources for Latinos in the United States. Wells Fargo’s sponsorship will include linking its established Hands on Banking/El futuro en tus manos® financial literacy content to the growing collection of tools and resources now available at the MSN Latino Finanzas (www.msnlatino.com/finanzas).
Introduced in January 2004, the Hands on Banking Program (www.handsonbanking.org), and its Spanish language counterpart El futuro en tus manos (www.elfuturoentusmanos.org), is an interactive series of free and entertaining learning modules that teach students and adults the basics of good money management. The curriculum, taught to thousands in classrooms and through wealth building seminars, is of particular benefit to students, low-income families, and recent immigrants. El futuro en tus manos provides customized financial literacy education in Spanish for four age groups, ranging from 4th grade through adult. The adults’ curriculum features special sections on responsible use of credit, buying a home, investing, and starting and managing a small business.
“Wells Fargo is a long-time leader in providing innovative tools and resources that help the Latino community better understand and participate in banking and finance,” said Lawrence A. Fried, vice president of Market Development at First American. “We are truly pleased that they have joined us in sponsoring MSN Latino Finanzas and view their educational content as an integral part of our shared goal of increasing financial literacy, homeownership rates, and true wealth and stability in
“Wells Fargo believes that financial education is critical to the economic self-sufficiency and well-being of our communities,” said Tim Hanlon, president of the Wells Fargo Foundation. “El futuro en tus manos helps children and adults become better, smarter customers and the curriculum for school-age students meets or exceeds national and state education standards for math, literacy and economics.”
Since March 2005, First American has been the lead sponsor of the MSN Latino Finanzas channel, which also includes information and resources from Freddie Mac, National City Mortgage, AmeriDream®, Inc., and the National Association of Hispanic Real Estate Professionals (NAHREP).
Wells Fargo & Company is a diversified financial services company with $500 billion in assets, providing banking, insurance, investments, mortgage and consumer finance to more than 23 million customers from more than 6,200 stores and the Internet (wellsfargo.com) across
The First American Corporation (NYSE: FAF), a FORTUNE 500® company that traces its history to 1889, is