First American CoreLogic Announces ListSource

—Newest Marketing List Solution Offers Access to Data on More Than 100 Million U.S. Homeowners and the Residential Properties They Own—


November 19, 2007, SANTA ANA, Calif.

First American CoreLogic, a member of The First American Corporation (NYSE:FAF) family of companies and America’s largest provider of advanced property and ownership information, analytics and services, today announced the release of ListSource, an easy-to-use Web-based solution for creating and managing marketing lists.

ListSource represents the next generation of online property and ownership list tools from First American CoreLogic, enabling consumer marketers, property and casualty insurers and mortgage and real estate professionals to better target prospects more closely matched with the products or services they offer.  ListSource includes the most up-to-date and accurate demographic, property and ownership information available on more than 118 million properties nationwide, covering 90 percent of the U.S. population and growing.

ListSource provides marketers with a powerful new means for optimizing workflow by enabling on-demand campaign list building, using unique property-based data filters such as geography, property details and property valuation, as well as key lifestyle and behavioral filters such as estimated income, age and ethnicity.  ListSource search technology automatically updates and eliminates duplicate records in real time, as users are building their search criteria, to ensure that leads are always fresh.

The kind of information that we can obtain from ListSource has greatly improved our targeting abilities and response rates,” said Lisa Koster, president, All-America Financial, Inc.  “The ListSource solution from First American CoreLogic is easy to use, accurate and an invaluable resource to our marketing team.” 

Drawing on the unparalleled information database resources of First American CoreLogic, ListSource provides access to property data and homeowner demographic information in more than 1,880 counties, as well as advanced search and filtering capabilities on more than 70 distinct criteria fields, making it easy to identify targeted segments and create lists that support more sophisticated and precise marketing programs.  

“ListSource combines the richness of the First American CoreLogic property, ownership, owner behavior and lifestyle information with advanced list technology and workflow optimization tools,” said George Livermore, chief executive officer of First American CoreLogic. “As the largest online data source for obtaining homeowner marketing lists, ListSource helps marketers zero in on key prospects quickly and efficiently.”

ListSource also features pre-structured searches such as new homeowner, non-owner occupied and adjustable-rate mortgages to help marketers reach the right prospects at the right time.  ListSource is available on a quarterly and annual subscription basis, in addition to a single-use, online purchase option.  More information about ListSource can be found at www.facorelogic.com.

About First American CoreLogic
First American CoreLogic, a member of The First American Corporation (NYSE:FAF) family of companies, was formed through the merger of First American Real Estate Solutions, America’s largest provider of advanced property and ownership information, analytics and services, and CoreLogic, the leading provider of residential mortgage risk management and fraud protection technology and services.  The combined companies’ databases cover more than 3,000 counties, representing 99.1 percent of the United States population. With more than 600,000 users nationwide, First American CoreLogic products are used by businesses to improve customer acquisition and retention, detect and prevent fraud, improve mortgage transaction cycle time and cost efficiency, measure the value of residential and commercial properties, identify real estate trends and neighborhood characteristics, track market performance and increase market share. More information about First American CoreLogic can be found at
 www.facorelogic.com.

About The First American Corporation
The First American Corporation (NYSE: FAF) is a FORTUNE 500® company that traces its history to 1889.  With revenues of $8.5 billion in 2006, it is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Mortgage Information, Property Information and First Advantage. More information about the company and an archive of its press releases can be found at www.firstam.com

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