First American Opens Office to Serve San Antonio’s Hispanic Homebuying Community

—Strategic Marketing Program Offers Specialized Services for Latino Homebuyers—


March 2, 2007, SAN ANTONIO

First American Title Insurance Company today announced the recent opening of an office that caters specifically to San Antonio’s Hispanic homebuying community. Located at 3326 Southeast Military, Suite 104, the new office is strategically located on the south side of San Antonio, an area with a significant Latino population.  First American will kick off the new office opening with a reception for real estate agents and mortgage lenders on Tuesday, March 6, from 4–7 p.m. 

The new location provides resources dedicated to assisting real estate professionals focused on the traditionally under-served Hispanic community and employs a talented staff fluent in Spanish and with a deep understanding of Latin culture. In addition, Spanish-style architecture and accents were incorporated throughout the new office’s design to help Hispanic homebuyers feel more comfortable during the homebuying process.

“We are excited to be the first title company to offer this level of service directly to San Antonio’s Latino community,” said Luis Yeager, First American Title vice president and sales manager.  “It is my firm belief that the success of this new location will come not only from a strategically placed branch, but also our personal involvement in the Hispanic community in which we are located.” 

Recent U.S. Census statistics indicate that Hispanic homeownership rates lag behind that of non-minorities by 27 percent. The national homeownership rate of non-Hispanic whites is 76 percent, while Hispanic homeownership continues to hover just under 50 percent nationally. 

First American’s statewide multicultural homeownership solutions program is aimed at helping to break down the cultural and financial barriers that often arise when members of minority communities enter the homebuying process.  It is comprised of consumer-focused outreach and educational events, specialized programs for real estate professionals and the hiring and training of key First American staff to better service ethnically diverse communities.  Specifically, the Hispanic marketing program helps homebuyers, many of whom are not native English speakers, understand complex loan and closing documents and empowers them to take decisive steps toward the financial security and wealth-building opportunities that homeownership can offer.

“The opening of our new San Antonio office is yet another example of First American’s dedication and unwavering commitment to the multicultural community,” said Jessica S. Verduzco, Texas Strategic Markets director for First American Title Insurance Company. “Through these efforts, and in partnership with others in the industry, we have the potential to create tens of thousands of new homeowners in the state of Texas.”     

The new office in San Antonio is First American’s second Hispanic-focused office in Texas. The first opened in northwest Houston last year. 

First American Title Insurance Company, the largest subsidiary of The First American Corporation (NYSE: FAF), traces its history to 1889. One of the largest title insurers in the nation, the company offers title services through nearly 1,800 offices and an extensive network of agents throughout the United States and abroad. The company has its headquarters in Santa Ana, Calif. Information about The First American Corporation’s subsidiaries and an archive of its press releases can be found on the Internet at www.firstam.com.

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