First American Opens Office to Serve San Antonio’s Hispanic Homebuying Community
—Strategic Marketing Program Offers Specialized Services for Latino Homebuyers—
March 2, 2007, SAN ANTONIO
First American Title Insurance Company today announced the recent opening of an office that caters specifically to
The new location provides resources dedicated to assisting real estate professionals focused on the traditionally under-served Hispanic community and employs a talented staff fluent in Spanish and with a deep understanding of Latin culture. In addition, Spanish-style architecture and accents were incorporated throughout the new office’s design to help Hispanic homebuyers feel more comfortable during the homebuying process.
“We are excited to be the first title company to offer this level of service directly to
Recent U.S. Census statistics indicate that Hispanic homeownership rates lag behind that of non-minorities by 27 percent. The national homeownership rate of non-Hispanic whites is 76 percent, while Hispanic homeownership continues to hover just under 50 percent nationally.
First American’s statewide multicultural homeownership solutions program is aimed at helping to break down the cultural and financial barriers that often arise when members of minority communities enter the homebuying process. It is comprised of consumer-focused outreach and educational events, specialized programs for real estate professionals and the hiring and training of key First American staff to better service ethnically diverse communities. Specifically, the Hispanic marketing program helps homebuyers, many of whom are not native English speakers, understand complex loan and closing documents and empowers them to take decisive steps toward the financial security and wealth-building opportunities that homeownership can offer.
“The opening of our new
The new office in
First American Title Insurance Company, the largest subsidiary of The First American Corporation (NYSE: FAF), traces its history to 1889. One of the largest title insurers in the nation, the company offers title services through nearly 1,800 offices and an extensive network of agents throughout the United States and abroad. The company has its headquarters in