MarketLinx Launches MLXchange 4.0 Featuring Microsoft Virtual Earth

—Superior Mapping Software to be Integrated with All MarketLinx MLS Systems—

November 7, 2007, SANTA ANA, Calif.

MarketLinx, Inc., a leading provider of information technology to the residential real estate industry, today announced the launch of the latest version of its popular Multiple Listing Service (MLS) system, MLXchange 4.0, which supports Microsoft Virtual Earth mapping software. 

MarketLinx has signed an agreement with Microsoft Corp. to support Virtual Earth technology in its MLXchange, TEMPO and InnoVia Multiple Listing Service (MLS) systems, which currently serve more than 620,000 real estate professionals in the United States and Canada.

MLXchange 4.0 provides numerous new features including the ability to manually reorder search criteria fields and search results columns, numerous enhancements to the report editor and the Comparative Market Analysis module, a consolidated media viewer and new mapping system based on Virtual Earth.             Through Virtual Earth, MLXchange 4.0 offers an improved user interface with map dragging and scroll-wheel zooming, rooftop-level address positioning for better accuracy, high-resolution aerial photography with street map overlays, oblique “bird’s-eye” views and three-dimensional maps for a growing number of areas.

“Mapping is a critical function of our MLS systems because it helps agents and consumers understand the property data,” said Stephen Roney, president and chief executive officer of MarketLinx.  “People don’t just buy homes, they buy neighborhoods and they need a way to visualize the location of key services, proximity to work and school, demographics and environmental risks.  Virtual Earth helps our users accomplish all of these tasks.”

“We are extremely pleased to be working with MarketLinx,” said Dave Wascha, Microsoft’s director of Live Search at Business.  “As a technology leader in residential real estate, MarketLinx has done some very innovative things with MLXchange 4.0 and the Virtual Earth platform.  MarketLinx’s outstanding MLS solutions demonstrate the power of their great technology, strong industry partnerships and deep domain expertise.”

“The support from Microsoft has been phenomenal,” said Bryan Foreman, executive vice president of MarketLinx and president of MLS solutions.  “They continue to work very closely with us to improve the product and find new ways to use Virtual Earth with our MLS systems.  Most importantly, Microsoft’s mapping solution offers an outstanding value in the industry and provides many features available nowhere else.”

MarketLinx will be demonstrating MLXchange 4.0 and Virtual Earth at the 2007 REALTORS® Conference & Expo in Las Vegas Nov. 13-16.

About MarketLinx®
MarketLinx, Inc., a subsidiary of The First American Corporation (NYSE: FAF), offers a full range of products and support services to address the information technology needs of the real estate brokerage and multiple listing service (MLS) market segments. The company’s full array of capabilities streamlines the real estate listing, financing and closing processes, resulting in increased efficiency and profitability. MarketLinx provides North America’s leading MLS and real estate software systems, including solutions for broker business management, agent productivity, front and back office management, and MLS data aggregation and distribution. For more information, visit

About The First American Corporation
The First American Corporation (NYSE: FAF) is a FORTUNE 500® company that traces its history to 1889.  With revenues of $8.5 billion in 2006, it is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Mortgage Information, Property Information and First Advantage. More information about the company and an archive of its press releases can be found at


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