Realserv Chooses MarketLinx Transaction Manager

—Transaction Management Solution Coming to North Carolina and Pennsylvania REALTOR® Members and Realfast2Go Users—


May 7, 2008, SANTA ANA, Calif.

MarketLinx, Inc., a leading provider of information technology to the residential real estate industry, announced today that it has signed a long-tem agreement to provide its Transaction Manager software to the customers of Realserv, LLC, based in Asheville, North Carolina.

Established in 2005 by Transaction First, LLC and the North Carolina Association of REALTORS, and recently joined by the Pennsylvania Association of REALTORS (PAR), Realserv will provide additional integrated technology solutions and services to NCAR and PAR members and to the approximately 150,000 multi-state licensees of the Realfast forms system.

“Technology is changing the way REALTORS do business at an accelerating rate,” said Bob Hay, president of the Pennsylvania Association of REALTORS.  “PAR is dedicated to helping its members adapt to, and stay at, the forefront of those changes, and we’re pleased to offer our members such a robust transaction management platform.”

Transaction Manager provides a comprehensive range of critical features to support Realserv’s customer service model, including regulatory and statutory compliance management, risk management, product and service ordering, document management, participant management, workflow processing, messaging and call logs.  The system’s superb flexibility, scalability and ease-of-integration with a wide variety of other systems using Real Estate Transaction Standard (RETS) protocols make Transaction Manager the industry’s premier transaction management solution.

“Our goal was to create a platform that would be easy for our customers to use and to provide data-sharing capabilities with other technology partners that shared our commitment to strong customer service. Through this partnership, we have achieved our goal, and look forward to bringing the system to our Realfast customers,” said John Hamrick, president of Realfast, Inc.

“We spent a long time evaluating options for our next-generation transaction management platform,” said Shannon Van Etten, chief executive officer of Realserv.  “Being responsible for delivering fully integrated tools to members of both PAR and NCAR—and to the growing number of real estate professionals who use the Realfast forms system—we had to carefully analyze potential relationships with a long line of companies.

“In the end, it was MarketLinx’s willingness to put its vast experience, industry leadership and MLS customer relationships to work for us that closed the deal,” said Van Etten.  “MarketLinx has championed the introduction of Realserv’s service model to our overlapping forms and MLS customers and has joined us in actively promoting and developing integration agreements with regional MLS boards and customers served by both of our companies.  With half of the nation’s real estate agents plugged into MarketLinx MLS systems on a daily basis, we are well satisfied with where MarketLinx has been, and most importantly, where we are headed together.”

“We are tremendously excited that Realserv has selected Transaction Manager,” said Chip McAvoy, vice president of broker solutions for MarketLinx.  “This agreement is a testament to our product’s ability to drive revenue and streamline operations, and a prime example of the growth we are seeing in the transaction management market.  This is a logical partnership between technology leaders, and we look forward to a long and mutually prosperous relationship.”

For more information, visit www.marketlinx.com  and www.realserv.com.

About MarketLinx®
MarketLinx, Inc., a subsidiary of The First American Corporation (NYSE: FAF), offers a full range of products and support services to address the information technology needs of the real estate brokerage and multiple listing service (MLS) market segments. The company’s full array of capabilities streamlines the real estate listing, financing and closing processes, resulting in increased efficiency and profitability. MarketLinx provides North America’s leading MLS and real estate software systems, including solutions for broker business management, agent productivity, front and back-office management, and MLS data aggregation and distribution. For more information, visit www.marketlinx.com.

About First American
The First American Corporation (NYSE: FAF) is a FORTUNE 500® company that traces its history to 1889. With revenues of approximately $8.2 billion in 2007, it is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Information and Outsourcing Solutions, Data and Analytic Solutions, and Risk Mitigation and Business Solutions. More information about the company and an archive of its press releases can be found at www.firstam.com.

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The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

 

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