First American Spatial Solutions Launches Reseller Program

—Resellers Can Now Offer Technology for Businesses and Consumers to More Accurately Pinpoint Geographic Location—


April 23, 2009, AUSTIN, Texas

First American Spatial Solutions, a member of The First American Corporation (NYSE: FAF) family of companies and a leader in spatial and natural hazard risk solutions, announced today that it has launched a new partner program for value-added resellers (VARs) and software-as-a-service (SaaS) providers.

The program will allow reseller partners that are looking to provide the most advanced and accurate data for location-based applications and analytical solutions to add First American’s ParcelPoint® national parcel database to their offerings. ParcelPoint is a database containing information on more than 113 million land parcels and its availability to resellers’ customers will enable them to access the most comprehensive parcel database commercially available for the United States.

The data, which includes the parcel boundary, centroid (or geometric center of the parcel) and physical address is highly accurate and regularly updated by First American Spatial Solutions. Parcels provide a wealth of information, especially where an exact property location is vital. Parcels can be used in combination with imagery and mapping applications to demonstrate exact parcel boundaries. When combined with geocoding applications like First American Spatial Solutions’ PxPoint™ geocoder, parcels provide an exact latitude and longitude for a property address. Parcel information can be associated to any other data pertaining to a location. Reseller partners can integrate the accurate location information generated by ParcelPoint into their own solutions to provide new capabilities for a variety of industries, including telecommunications, oil and gas, utilities and insurance.

ParcelPoint enables users to access the highest level of positional accuracy for developing location-based solutions, managing assets, maximizing efficiency and enhancing business analytics. Using advanced geocoding technology, the ParcelPoint database can eliminate uncertainty about the location of an address.

“Understanding the actual parcel boundary significantly improves the accuracy of any property location data,” said Scott Little, vice president and general manager of First American Spacial Solutions. “As we continue to expand our ParcelPoint offering through our resellers, we will be able to broaden our reach to other industries, including telecommunications, oil and gas, utilities and insurance. We look forward to providing our resellers’ customers with access to the most accurate, up-to-date and comprehensive parcel database available to enhance their business processes and improve their decision making.”

For more information on potential reseller opportunities please visit: www.faspatial.com/index.php/partners/resellers.html.  


About The First American Corporation
The First American Corporation (NYSE: FAF) is a FORTUNE 500® company that traces its history to 1889. With revenues of approximately $6.2 billion in 2008, it is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Information and Outsourcing Solutions, Data and Analytic Solutions, and Risk Mitigation and Business Solutions. More information about the company and an archive of its press releases can be found at www.firstam.com.  

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