MarketLinx and Blue Dasher Offer Street-level Imaging Solution

—Rich Media Solution Helps REALTORS® and Homebuyers Visualize MLS Listing—

June 16, 2009, SANTA ANA, Calif.

MarketLinx, Inc., a leading provider of information technology to the residential real estate industry and a member of The First American Corporation (NYSE: FAF) family of companies, and Blue Dasher Technologies, the award-winning 360-degree street-level imaging technology developer, today announced a new reseller agreement that will make Blue Dasher’s neighborhood virtual tour system available to users of MarketLinx’s multiple listing service (MLS) systems.

Under the agreement, MarketLinx will offer its MLXchange, TEMPO and InnoVia customers Blue Dasher’s rich media solution that enables real estate professionals and consumers to virtually explore neighborhoods and visit prospective real estate listings.

“Blue Dasher sets a new standard in street-level imaging capabilities,” said Bryan Foreman, president of MarketLinx MLS Solutions. “Their cutting-edge viewing technology represents a major step forward in the evolution of Internet-based property research.  We’re very excited to be able to offer Blue Dasher’s technology to our clients.”

Blue Dasher’s image-capture vehicles employ sophisticated proprietary software that records a panoramic image every 8 to 10 feet.  The unique, high-density imagery system enables precise address matching so residential and commercial properties can be pinpointed accurately.  When viewed online, the 360-degree images are seamless, creating an experience similar to driving down the street.

“Our solution allows homebuyers and real estate agents to visit the street where a property is located and virtually drive by and explore the neighborhood from their computer,” said Michael Reidbord, chief executive officer of Blue Dasher Technologies.  “The system provides a lifelike, vehicular tour of properties, points of interest and neighborhoods in major metropolitan areas of the country.”

With Blue Dasher, agents can post realistic-looking “for sale” signs in front of their virtual listings that show contact information and important property details.  These image overlays are maintained in a central database and can be viewed by Blue Dasher users from other industries, greatly expanding broker and agent marketing opportunities.  Blue Dasher also provides analytical tools that allow agents to gain a better understanding of client needs and behaviors, helping direct their sales initiatives and prioritize activities.

For details on the Blue Dasher street-level imaging system, MarketLinx customers should contact their regional account manager or Blue Dasher’s Dave Colonna at (786) 363-4360.  For more information on MarketLinx’s full suite of real estate information technology solutions and services, visit

About MarketLinx®
MarketLinx, Inc., a subsidiary of The First American Corporation (NYSE: FAF), offers a full range of products and support services to address the information technology needs of the real estate brokerage and multiple listing service (MLS) market segments. The company’s full array of capabilities streamlines the real estate listing, financing and closing processes, resulting in increased efficiency and profitability. MarketLinx provides North America’s leading MLS and real estate software systems, including solutions for broker business management, agent productivity, front and back-office management, and MLS data aggregation and distribution. For more information, visit

About First American
The First American Corporation (NYSE: FAF) is a FORTUNE 500® company that traces its history to 1889. With revenues of approximately $6.2 billion in 2008, it is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Information and Outsourcing Solutions, Data and Analytic Solutions, and Risk Mitigation and Business Solutions. More information about the company and an archive of its press releases can be found at

About Blue Dasher Technologies
Founded in 2007, Blue Dasher Technologies provides high-quality, geo-coded, street-level, panoramic imagery and advanced image-viewing technology.  Expanding beyond the capabilities of first generation street-level imaging, Blue Dasher’s patented technology delivers exact address matching and high-density photography that enables a realistic street drive. These features enable buildings and properties to be pinpointed for increased efficiency and permit true-to-life tours of residential and commercial areas.  The privately held, Miami-based company was recipient of the Information Technology Award in the Seventh Annual Beacon Awards, established by The Beacon Council, Miami-Dade County’s economic development agency. More information, including online demos, may be viewed at    


The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


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