MarketLinx Launches New Comparative Market Analysis Module

—Ease of Use and Professional Report Design Impresses Customers—


December 8, 2009, SANTA ANA, Calif.

MarketLinx, Inc., a leading provider of information technology to the residential real estate industry and a member of The First American Corporation (NYSE: FAF) family of companies, announced today the launch of a new comparative market analysis (CMA) module that has garnered praise from TEMPO multiple listing service (MLS) customers for its class-leading features and cross-platform compatibility.

The CMA module allows real estate professionals to quickly create professional-looking presentations that help establish the value of a subject property by comparing it to similar properties that are currently for sale or have recently sold.

“We’ve received many positive reviews from members since launching the new CMA module in late October,” said John Holley, chief executive officer of North Texas Real Estate Information Systems (NTREIS).  “The look and feel is particularly appealing and the intuitive wizard makes it easy for new users to create professional presentations from scratch.  We greatly appreciate MarketLinx’s customer-inclusive design process and are proud of the contributions NTREIS made to the final product.”

The new CMA module features a number of significant enhancements, including an extensive library of themes for customizing the appearance of a CMA, the ability to insert Adobe® PDF files into a presentation and privilege-based sharing of templates for consistent branding at the office and company level.

“The new reports look fantastic,” said Steven Byrd, vice president and chief information officer for the Charlotte Regional REALTOR® Association.  “Our members especially like the map integration and the extensive selection of presentation themes.  Some members mentioned that they have canceled their subscription to other popular CMA software since getting the new MarketLinx CMA, which testifies to the added value we’ve brought to our membership with this exciting new product.”

“We spent several months this year looking for a new CMA solution for our members,” said Rob Cook, 2009 chairman of the Houston Association of REALTORS® (HAR) MLS Advisory Group. “After watching a demonstration of the new MarketLinx CMA, our evaluation committee knew right away that it was the ideal solution for us.  We are really looking forward to making this new TEMPO feature available to HAR members.”

Developed using Adobe Flex®­—a framework for building and maintaining expressive Web applications that deploy consistently on all major browsers, desktops and operating systems—MarketLinx’s new CMA module is also a core component of its upcoming next-generation multiple listing service (MLS) system.

“Flex provides a number of significant advantages over traditional approaches, including a Web 2.0 user experience, greater design freedom, superior system performance and compatibility with Apple Macintosh®, Linux and Windows® platforms,” said Ben Graboske, chief executive officer of MarketLinx. “The success of our CMA module validates our new development strategy.  2010 is going to be a very exciting year for MarketLinx customers.”

For information on MarketLinx’s full suite of real estate information technology solutions visit www.marketlinx.com.

About MarketLinx®
MarketLinx, Inc., a subsidiary of The First American Corporation (NYSE: FAF), offers a full range of products and support services to address the information technology needs of the real estate brokerage and multiple listing service (MLS) market segments. The company’s full array of capabilities streamlines the real estate listing, financing and closing processes, resulting in increased efficiency and profitability. MarketLinx provides North America’s leading MLS and real estate software systems, including solutions for broker business management, agent productivity, and MLS data aggregation and distribution. For more information, visit www.marketlinx.com.

About First American
The First American Corporation (NYSE: FAF) is a FORTUNE 500® company that traces its history to 1889. With revenues of approximately $6.2 billion in 2008, it is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Information and Outsourcing Solutions, Data and Analytic Solutions, and Risk Mitigation and Business Solutions. More information about the company and an archive of its press releases can be found at www.firstam.com.

  

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

 

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