MarketLinx Launches Wireless Innovia 3.0

—New Application Pioneers Mobile Listing Edits—

May 11, 2009, SANTA ANA, Calif.

MarketLinx, Inc., a leading provider of information technology to the residential real estate industry and a member of The First American Corporation (NYSE: FAF) family of companies, today announced the launch of a new version of its popular Wireless InnoVia application, which provides access to the InnoVia multiple listing service (MLS) system from a wide variety of mobile devices.

Wireless InnoVia 3.0 is the first application to enable MLS listing changes directly from mobile handheld devices like the iPhone® and BlackBerry®.  REALTORS® can use Wireless InnoVia from virtually any location to change a listing price or status, extend an expiration date, schedule an open house or record a showing appointment.

Wireless InnoVia 3.0 was deployed to its first customer, the Northern New England Real Estate Network (NNERN), on May 4, 2009.

“We’re excited to offer our members the cutting-edge features of Wireless InnoVia 3.0,” said Andrew Werry, chief executive officer of NNERN.  “The new listing edit capabilities greatly enhance mobility, freeing our members to spend more time in the field and helping them to succeed in today’s challenging market.  The initial response to the product has been very positive.”

Building on the application’s existing property search, photo gallery and mortgage calculation functions, Wireless InnoVia 3.0 offers several other new features, including a hot sheet, contact manager, message center and listing cart, as well as new property mapping capabilities and a redesigned user interface.

“At MarketLinx, we focus on how to maximize our agents’ productivity,” said Bryan Foreman, president of MarketLinx MLS Solutions.  “Wireless InnoVia’s new capabilities empower agents to get important tasks done in real-time wherever they are.  At a time when companies are reducing their technology spending, MarketLinx continues to innovate.”

Innovia is used by more than 44,000 real estate professionals nationwide.For a demonstration or go to for more information.

About MarketLinx®
MarketLinx, Inc., a subsidiary of The First American Corporation (NYSE: FAF), offers a full range of products and support services to address the information technology needs of the real estate brokerage and multiple listing service (MLS) market segments. The company’s full array of capabilities streamlines the real estate listing, financing and closing processes, resulting in increased efficiency and profitability. MarketLinx provides North America’s leading MLS and real estate software systems, including solutions for broker business management, agent productivity, front and back-office management, and MLS data aggregation and distribution. For more information, visit

About First American
The First American Corporation (NYSE: FAF) is a FORTUNE 500® company that traces its history to 1889. With revenues of approximately $6.2 billion in 2008, it is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Information and Outsourcing Solutions, Data and Analytic Solutions, and Risk Mitigation and Business Solutions. More information about the company and an archive of its press releases can be found at


The names of actual companies and products mentioned herein may be the trademarks of their respective owners.



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