MarketLinx Offers Social Media Marketing Solution

—Viral Marketing Tool Promotes Real Estate Listings Using Facebook™ and Twitter™—


September 4, 2009, SANTA ANA, Calif.

MarketLinx, Inc., a leading provider of information technology to the residential real estate industry and a member of The First American Corporation (NYSE: FAF) family of companies, announced today that it has partnered with AnnounceMyMove, LLC to offer a new social media marketing tool to its MLXchange, TEMPO and InnoVia customers.

Called AnnounceMyListing™, the solution uses Web-based social media services to promote real estate listings and introduce agents to their clients’ social networks.  The program pulls data and images from MarketLinx multiple listing service (MLS) systems to automatically create unique listing announcements.  Visitors can then use these interactive announcements to easily share the listings with friends on popular social media services like Facebook™, MySpace™ and Twitter™.

“With more than 200 million users, sites like Facebook represent a huge, untapped resource for real estate professionals,” said Bryan Foreman, president of MarketLinx MLS Solutions.  “By adding social networking tools to our world-class MLS systems, we’ve created a marketing solution that has tremendous value for both agents and consumers.  Agents can directly access their client’s sphere of influence to expand their referral network, while consumers benefit from highly targeted listing exposure.  AnnounceMyMove is a pioneer in social media solutions for the real estate industry and we are very excited to bring their viral marketing technology to our customers.”

For details on AnnounceMyListing, MarketLinx customers should contact their regional account manager or Janelle Odishoo, AnnounceMyMove co-founder and vice president of marketing and business development, at (888) 823-0919 ext. 151.  For information on MarketLinx’s full suite of real estate information technology solutions and services, visit www.marketlinx.com.

About MarketLinx®
 
MarketLinx, Inc., a subsidiary of The First American Corporation (NYSE: FAF), offers a full range of products and support services to address the information technology needs of the real estate brokerage and multiple listing service (MLS) market segments. The company’s full array of capabilities streamlines the real estate listing, financing and closing processes, resulting in increased efficiency and profitability. MarketLinx provides North America’s leading MLS and real estate software systems, including solutions for broker business management, agent productivity, front and back-office management, and MLS data aggregation and distribution. For more information, visit
 www.marketlinx.com.

About First American
The First American Corporation (NYSE: FAF) is a FORTUNE 500® company that traces its history to 1889. With revenues of approximately $6.2 billion in 2008, it is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Information and Outsourcing Solutions, Data and Analytic Solutions, and Risk Mitigation and Business Solutions. More information about the company and an archive of its press releases can be found at www.firstam.com.

About AnnounceMyMove
AnnounceMyMove, LLC is an industry pioneer in providing “social media” marketing tools to the real estate industry.  Individual agents and offices, local and national real estate companies, and Multiple Listing Services have contracted with AnnounceMyMove to provide a unique relationship marketing tool to help them grow their business.  AnnounceMyListing is the company’s newest product and uses the concept of Web 2.0 and shared APIs to provide REALTORS® with a viral marketing tool to promote their listings and build referrals.  For more information, visit www.announcemymove.com.

 

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

 

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