First American Title Insurance Company Provides Access To Housing Trends Newsletter Through myFirstAm

April 17, 2012, Santa Ana. Calif.,

First American Title Insurance Company announced today that the Housing Trends eNewsletter is now available on the myFirstAm™ platform.

With this new integration, myFirstAm subscribers are able to manage their newsletter account, select content, add or delete subscribers and perform other standard account management functions without leaving the myFirstAm platform. In addition, myFirstAm subscribers who do not currently have a Housing Trends eNewsletter subscription will be directed to a link to subscribe.

MyFirstAm is First American’s new Web interface designed to make the closing process more efficient by providing easy access to title and escrow orders and other products and services.

"Housing Trends eNewsletter has shown remarkable growth since its inception more than three years ago," said Alan Arora, vice president of customer-facing technology for First American Title Insurance Company. "Providing the option of accessing the newsletter from within our system is just one example of our efforts to simplify processes for our customers."

First American added this functionality as an accommodation to myFirstAm users who are Housing Trends eNewsletter subscribers. The newsletter is a monthly communication published by eFrogPond, Inc., that includes a variety of content such as U.S. Census Bureau key market indicators, articles, videos, blog links, community reports and real estate sales and price activity provided by local Multiple Listing Services and the National Association of REALTORS®.

"We think our tech-savvy subscriber base will appreciate the convenience of being able to access their Housing Trends eNewsletter account from the myFirstAm platform,” said Susie Hale, chief executive officer of eFrogPond, Inc.

Access to the Housing Trends eNewsletter through the myFirstAm platform is now available to subscribers in California, Texas, New Mexico, and Arizona, with other states expected to follow throughout the year.

About First American Title Insurance Company

First American Title Insurance Company, the largest subsidiary of First American Financial Corporation (NYSE: FAF), traces its history to 1889. One of the largest title insurers in the nation, the company offers title services through its direct operations and an extensive network of agents throughout the United States and abroad. The company has its headquarters in Santa Ana, Calif. Information about First American Financial Corporation’s subsidiaries and an archive of its press releases can be found on the Internet at



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