First American Mortgage Solutions Launches New Product Enhancements, Advertising Campaign And Website
- Reflects market position as the one source for comprehensive, end-to-end solutions across mortgage continuum -
October 19, 2015, Santa Ana, Calif.,
First American Financial Corporation (NYSE: FAF), today announced the launch of several new product enhancements, a new advertising campaign and a website highlighting the services of its Mortgage Solutions group, which provides lenders and servicers with comprehensive solutions covering the entire loan spectrum, from origination to post-closing to servicing and beyond.
Through recent realignment and the integration of key acquisitions, Mortgage Solutions now offers lenders and servicers a single source for end-to-end solutions, including data and analytics, fraud and verification, regulatory compliance, valuation and collateral risk, quality control, fulfillment services, and default services. Backed by a legacy of innovation, leadership and stability that has endured since 1889, Mortgage Solutions is uniquely positioned to deliver competitively priced products and services from a single, centralized source, addressing the industry’s emphasis on tighter vendor management and oversight.
Mortgage Solutions’ unique and growing value proposition and benefits are demonstrated by the focus of its new:
- Product enhancements that include the integration of First American’s advanced DataTree property research solution with Mortgage Solutions’ FraudGuard® (http://firstam.com/mortgagesolutions/solutions/fraud-verification/fraudguard.html) loan-level fraud detection and data integrity tool, newly enhanced by the FraudGuard Property Overview collateral risk analysis component and an augmented home equity solution suite (http://www.firstam.com/mortgagesolutions/solutions/home-equity/index.html) designed to fully support portfolio retention, valuation, underwriting, closing and post-closing needs for process improvement and risk management;
- Advertising campaign named "The Power of One," debuting this month in industry publications and at the Mortgage Banking Association’s Annual Convention & Expo, October 18 – 21, 2015 in San Diego, California;
- Website (www.firstam.com/mortgagesolutions) featuring its comprehensive, end-to-end solutions that span the mortgage continuum.
"Adaptation to change is key to succeeding in the mortgage industry, and our new branding is an effective way to communicate how Mortgage Solutions has expanded and strengthened our value to our customers," said Kevin Wall, president of First American Mortgage Solutions. "In addition to new and enhanced products, we’ve also implemented a disciplined, Lean Six Sigma approach to greatly enhance our level of customer service, with an emphasis on the pursuit of defect-free mortgage loan production."
Wall added, "Our customers told us they need more than a service provider; they need a trusted partner committed to helping them manufacture defect-free loans. Mortgage Solutions clearly stands apart as the one company and one choice to help lenders achieve total loan quality and power their business forward."
For more information, visit www.firstam.com/mortgagesolutions, or stop by First American Mortgage Solutions’ booth #509 at MBA’s Annual Convention & Expo, October 18-21, 2015 in San Diego, California.
About First American Mortgage Solutions
First American's Mortgage Solutions group is guided by our pursuit of certainty in lending and strengthened by the nation's largest repository of 5.5+ billion land records. We deliver collaborative and customizable data, analytic, valuation, and quality control solutions for loan origination and servicing. More information about the Mortgage Solutions group can be found at www.firstam.com/mortgagesolutions.
About First American
First American Financial Corporation (NYSE: FAF) is a leading provider of title insurance, settlement services and risk solutions for real estate transactions that traces its heritage back to 1889. First American also provides title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust and investment advisory services. With revenues of $4.7 billion in 2014, the company offers its products and services directly and through its agents throughout the United States and abroad. More information about the company can be found at www.firstam.com.