First American Title Launches Online Home Ownership Information Center For Consumers
- Ownership Center features videos and infographics designed to help homebuyers and sellers better understand the settlement process and the importance of title insurance -
September 22, 2015, Santa Ana, Calif.,
First American Title Insurance Company, a leading provider of title insurance and settlement services and the largest subsidiary of First American Financial Corporation (NYSE: FAF), today announced the launch of the First American Ownership Information Center, a new online information resource designed to help homebuyers and sellers understand the settlement process and the importance of title insurance. The website offers helpful videos, simple-to-understand infographics and other engaging educational tools under topical sections, that include "Buying a Home," "What is Escrow" and "What is Title Insurance." The First American Ownership Information Center also features new videos explaining the Loan Estimate and Closing Disclosure – the new TILA-RESPA Integrated Disclosure (TRID) forms that will be used in mortgage transactions nationwide beginning with loan applications received on Saturday, October 3.
"The landscape of residential real estate transactions is shifting due to demographic, technology and regulatory trends, and it can be challenging to navigate for homebuyers, especially first-time homebuyers," said Chris Leavell, chief operating officer, First American Title. "This new resource addresses some of the information gaps in the market and aligns with the goals of the Consumer Financial Protection Bureau – to make residential real estate transactions and lending easier to understand for homebuyers."
A key focus during the development of the First American Ownership Information Center was to create educational videos and infographics that are easy to understand, easy to share, and can be viewed or read quickly from a desktop, tablet or mobile device.
"It’s important that all homebuyers and sellers find the videos and information on the First American Ownership Information Center helpful, but we made a distinct effort to package the information in a way that speaks to first-time homebuyers," said Sandra Bell, First American’s vice president of corporate marketing and communications. "Millennials and other first-time homebuyers may not be familiar with the concept of title insurance or understand the protection it provides. Through engaging videos, like ‘Rockstar Protection,’ we’re explaining title insurance and its value simply, with the aim to enable homebuyers to make informed decisions about their coverage."
About First American Title Insurance Company
First American Title Insurance Company, the largest subsidiary of First American Financial Corporation (NYSE: FAF), traces its history to 1889. One of the largest title insurers in the nation, the company offers title services through its direct operations and an extensive network of agents throughout the United States and abroad. First American Title provides comprehensive title insurance coverage and professional services for real estate purchases, construction, refinances, and equity loans. For more information, visit www.firstam.com/title.